Understand engagement
See which places, stories, languages and routes attract attention and keep visitors engaged.
Understand what visitors value
Use anonymous engagement data, surveys and reporting to improve content and operational decisions.
Why analytics matters
Raw counts are not enough. You need practical insight to improve interpretation, accessibility, routes and decision-making across every site you manage.
Improve content
Identify what resonates and refine content to create more meaningful experiences.
Measure satisfaction
Collect structured feedback and track satisfaction to act on what matters most.
Report confidently
Create clear reports for teams, partners and stakeholders with evidence you can trust.
Turn visits into practical insight
- See which points, stories, languages and routes attract attention.
- Compare content performance to improve interpretation over time.
- Collect structured visitor feedback at the right moments.
- Track satisfaction and response rates.
- Use privacy-first analytics designed for cultural organizations.
Analytics capabilities for visitor teams
Engagement tracking
Track visits, sessions and engagement across time, devices and languages.
Content performance
See which content, stories and media drive the most activity and completion.
Surveys and feedback
Collect in-app surveys and feedback at the right moments in the journey.
Privacy-first analytics
Anonymous by default with privacy-first design built for trusted data use.
Team reporting
Build and share reports with filters, exports and scheduled updates.
Cross-site insight
Compare performance across multiple sites, routes and audience groups.
9/10 satisfaction
Visitor satisfaction at the National Palace of Pena shows the value of measurable visitor experience quality.
National Palace of Pena case study
How teams use insight
Improve interpretation quality
Identify what visitors engage with to refine stories, media and messaging that resonate.
Support accessibility decisions
Understand language usage and navigation patterns to make experiences more inclusive and usable.
Compare places, routes and content
Benchmark performance across sites and routes to learn what works and replicate success.
Justify investment and report results
Show impact with clear data and reports for funders, partners and internal stakeholders.
Questions teams ask
Is visitor data anonymous?
Zoomguide is designed around anonymous data by default and privacy-first reporting.
Can surveys be added?
Yes. Surveys and visitor feedback can be configured alongside usage analytics.
Can we compare multiple sites or routes?
Yes. Zoomguide can support reporting across multiple sites, routes, languages and audience groups as your destination or network grows.
Can analytics be shared with partners or internal teams?
Yes. Teams can use reports and exports to share relevant insight with leadership, partners, funders and operational teams.
Can analytics help improve accessibility?
Yes. Language usage, content engagement, route behavior and feedback can help teams identify where visitor experiences should be clearer, more inclusive or easier to navigate.
Use visitor insight to improve decisions
Understand what visitors engage with and where experiences can improve.